This project was a design proposal for SOMA Millwork & Design, a local custom millwork and furniture company. They were looking for someone to evaluate their current website and make some suggestions on the design and how it should be constructed based on the analytics information.
I started with researching on competitor’s website to guide the design direction to differentiate SOMA from other related companies. I came up with the dark-on-white concept and grey-tone graphic. I also reversed the colour of the existing logo to make it more noticeable. Using the images as pop-of-colour objects on a white background and a greyscale colour palette.
I worked with a digital marketer on creating a report indicating problems and suggested design solutions. We gather all the information and put together as a package which included an analytics report, keyword suggestions, UX analytics, a style tile, and a website mockup.